Simplicity Itself
We’re marketers. We wanted a very easy way to track how many calls our online and offline marketing created for our businesses – in one simple tool. That means we designed this tool to be as quick, simple and effective as possible…et voilà.
Easy DIY Install
After signing up for your account, you’ll install some code. A very easy cut and paste job. Takes seconds. Honestly.
Seamless Replacement of Phone Numbers
The way ROI Vista works means any time someone touches your website, let’s say a visitor hits your landing page, then if they navigate away from it into another page on your site, the phone number you assign to the referring campaign travels with them! Also, on further visits, you can set whether you want the same campaign number displayed to return visitors or not. By doing this, even if someone doesn’t call on that first visit, the same campaign number is offered up to them on their repeat visit allowing you to measure a true picture. But if you simply want the most recent campaign number to be displayed to repeat visitors, you can do that too.
Replace Graphics & Text!
If you’re a marketer, you’re going to love this! Unlike anyone else, we enable you to dynamically replace graphics and/or flat text. You can style your flat text as you want using your style sheets. But what if you don’t use flat text for your phone numbers? What if your numbers are graphics?
We let you replace phone numbers that are in graphic form. Outside of the obvious, this will be particularily handy with your landing pages where you need to integrate a strong inbound call-to-action. Use them standalone or in combination with flat text insertions.
Track Offline-to-Online-to-Offline
Bit of a mouthful we know but here’s where this counts. Say you’re running a print piece, and you place a vanity URL in the call-to-action to measure visits to a landing page from the ad. A visitor types in the vanity URL and arrives at your landing page. Problem is, if someone inbounds from the landing page or your website at large, you loose the referring source, right? Wrong. ROI Vista can display a phone number specific to that print piece and so you know how many calls it generates – therefore, now you can track offline-to-online-to-offline prospects (we’re working on a new word for this, ideas?).