We’re getting really excited – we’re slowly rolling out private invitations to some well known brands in the digital space and to a few close friends! If you’re interested in applying to be part of the beta and to be grandfathered in to some exciting pricing perks, then go here and Follow us on Twitter (@roivista).

A quick what ROI Vista is all about: For years, there hasn’t been a flexible way to monitor the impact that online campaigns have on the offline world. Marketers maybe tracked a few landing pages here and there because it wasn’t easy to implement a larger initiative to track ALL marketing efforts. It was laborious to track and monitor and reconile between multiple systems and departments. It was an enterpise level game due to the time it took and IT support needed.
On the other side, tracking campaigns in the offline world has been a doddle for decades as we’ve tracked each magazine ad, cinema spots, tv spots etc with their own unique numbers and attempted to track impact from offline to online using vanity URLs since the mid 90′s.

There hasn’t been a single platform that can track both sides of the coin though. ROI Vista has been designed by marketers to solve the problem of accurately figuring out just what impact online campaigns have on inbound calls and to measure offline ad campaigns that end up online, then back offline.

If you’re running or are involved in a normal marketing department, knowing this critical piece of the puzzle is the only true way to review each campaign’s effectiveness and to assess to complete impact it had on the business.

ROI Vista stops you guessing which of your campaigns actually make your phones ring. Track Unique Affiliates, PPC Campaigns, Search Engines, SMS Campaigns, Mobile Web Campaigns, Email Campaigns, Banner Ads, Referring Sites, Radio, Print, TV, Magazines, Newspapers…pretty much anything.

How you ask? Simply with an account and a few lines of code.

One very cool thing we did was to ensure flexibility in website designs. We enable the ability for you to replace both flat text and/or graphics in pages that you use for displaying your phone numbers.

Right now, we’re looking at interested parties who can really take advantage of our platform before we open up to public consumption. If you think you could benefit from having this added insight and measurement, then fill out our 5 question beta request.

So, what else is coming down the line? We’re looking at integration with Google Analytics so you can view the tracking of phone calls generated by your online or offline efforts in one UI. We’re also busy creating our unqiue online to store tracking methods to measure retail sales back to consumer touchpoints. Very cool stuff indeed!

Follow us on Twitter @roivista

With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across. “Slash it!”

iMedia found that the majority of marketers were dedicating their firms to measurable, ROI-driven strategies. While some were keeping plans the same, even fewer were abandoning new marketing initiatives.

“With the current economic recession, digital marketing professionals are holding out hope that some of the budget dollars originally slated for traditional marketing will move into the cheaper, more measurable digital medium,” wrote iMedia analysts.

What is preventing marketing executives from moving more funding into the online space?

Respondents to the survey said that dependence on traditional measures, corporate culture, departmental inertia or fear and a lack of metrics were the largest roadblocks to further allocation.