In an ever increasingly important time to be able to measure and report on every ad dollar spent, measuring mobile marketing is something that most don’t really know how to do properly. ROIVista can help!

With ROIVista, you can measure the performance of your mobile marketing initiatives in a few ways;

1. Using SMS Direct Response
If you’re running a direct response campaign with a single MT interaction (i.e. the response to MO short-code submission), then you will either have a phone number or a URL as the call-to-action. ROIVista can help in both situations. By using one of your campaign assignments inside ROIVista, you can assign to Mobile – SMS and name the campaign something obvious. Each time someone clicks to call from within the SMS message, you will see the volumes and details in your dashboard reporting. Alternatively, if you’re using a mobile landing page or mobile site then iPhone users can be delivered a unique inbound number to track the campaign without the need for multiple landing pages.

2. Mobile Websites
If you want to track the number of calls made from referring campaign activity (e.g. mobile PPC efforts), then ROIVista can tell you not only that a call originates from your mobile website but also which PPC, banner or other mobile web campaign you’re running for users on iPhones.

Remember, ROIVista takes tracking beyond the landing page. We can display a campaign specific number no matter if the user navigates beyond your main landing page and into the rest of your website, thereby ensuring all online to offline campaign tracking remains seamless.